Custom SaaS DevelopmentLondon, UK
BookEase Scheduling
UK startup, fully bootstrapped
"The redesign went from spec to production in 16 weeks. Our users feel the difference in speed, and we finally ship new features every week instead of every quarter."
— Founder, BookEase Scheduling
The Challenge
A v1 MVP built by freelancers that could not scale: no test coverage, a tangled data model, painful onboarding, and a backend that crashed under load.
The Solution
Greenfield redesign of the core product — modern stack, real-time availability engine, clean API, automated testing, and CI/CD so the team ships confidently.
Timeline: 16-week build, live in 4 months
The Results
| Metric | Before | After |
|---|---|---|
| Onboarding time | 20+ min | 5 min |
| API latency (p95) | 1.8s | 180ms |
| Test coverage | 0% | 82% |
| Deploy frequency | Monthly | Multiple times / day |
| Crash rate | 1 in 200 sessions | 1 in 5,000+ sessions |
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