Optasoft
Custom SaaS DevelopmentLondon, UK

BookEase Scheduling

UK startup, fully bootstrapped

"The redesign went from spec to production in 16 weeks. Our users feel the difference in speed, and we finally ship new features every week instead of every quarter."

— Founder, BookEase Scheduling

The Challenge

A v1 MVP built by freelancers that could not scale: no test coverage, a tangled data model, painful onboarding, and a backend that crashed under load.

The Solution

Greenfield redesign of the core product — modern stack, real-time availability engine, clean API, automated testing, and CI/CD so the team ships confidently.

Timeline: 16-week build, live in 4 months

The Results

MetricBeforeAfter
Onboarding time20+ min5 min
API latency (p95)1.8s180ms
Test coverage0%82%
Deploy frequencyMonthlyMultiple times / day
Crash rate1 in 200 sessions1 in 5,000+ sessions

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